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Building & Scaling Companies That Matter

Product Strategy • Operational Excellence • Organizational Design

About

Gabriel Thomalla

Hi, I am Gabriel.

I built two startups. raised $150M+.
Scaled teams from 5 to 100+.

What nearly broke me?

Too many people, too fast.
No time to think. No systems. Just motion.

We weren't scaling - we were reacting.
And I was stuck in the middle of everything.

At Kaia Health, I led growth.
At Alaiko, I built and rebuilt product, ops, finance, and CX.

While scaling teams as a founder, I had to unlearn being helpful.
And start designing things that worked without me.

Now I share the stuff I wish I had earlier:
What to fix. What to ignore. What breaks when you grow.

If you're scaling and everything feels harder - you're not alone.

Companies Built

Leading ventures that transform industries

Alaiko

Co-Founder & Chief Product Officer (2019-2023)

Built Europe's leading Fulfillment-as-a-Service platform, enabling D2C brands to scale through intelligent automation and seamless integration. Led product strategy and development of Alaiko's core operating system.

  • Scaled operations to serve 100+ leading European D2C brands
  • Developed proprietary warehouse management system
  • Built and led cross-functional product and engineering teams
Visit Alaiko →
Alaiko warehouse

Kaia Health

Co-Founder (2016-2019)

Co-founded and scaled a digital therapeutics platform that revolutionized chronic pain and COPD treatment through AI-powered technology. Led early product development and go-to-market strategy.

  • Reached 60M+ potential patients globally
  • Secured partnerships with major health insurers
  • Developed AI-powered motion analysis technology
Visit Kaia Health →
Kaia Health App

Writings & Insights

Sharing frameworks and lessons from scaling companies

Disciplined Scaling — The 6-Step Playbook

A comprehensive framework for rebuilding profitability and growth discipline after rapid scaling. Learn how to diagnose root causes, align teams, and build sustainable growth systems.

Read Article →

When first sharing these 7 questions after raising $30M, I was asked...

the faster the money hits, the faster you can lose sight of what really matters.

Read Article →

10,000 stupid ways to burn venture funding

Getting venture money feels like winning. Actually spending it wisely is the real game.

Read Article →

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Speaking & Events

Sharing insights at industry-leading conferences

Digital Health Innovation

HealthTech Summit 2025

Scaling Operations

LogiMAT 2025

Future of FaaS

E-commerce Berlin 2025